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Century Publishing
(Booth #1)
Century Publishing is the largest publisher of individual real estate office magazines in North America. Interactive Consulting assisted them in the conception and development of three exhibits. The message and the approach of this first one focuses on the key benefit of the product, which is to help their office stand out in the market place. By tying the product with a human face, we drew the connection to a key reality: it is people who sell real estate not magazines. The booth has been highly effective at drawing traffic.
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